Disney Analysis - 2267 Words

Case Analysis of The Walt Disney Company: The Magic of Disney Fall 2003 Sean Housley Haas School of Business University of California, Berkeley MBA Candidate, Spring 2004 housley@mba.berkeley.edu Abstract Disney has led the entertainment industry for much of its storied 80-year history. What exactly is the ‘Magic of Disney’? And how has Disney sustained the magic for so long? This paper analyzes Disney’s historical competitive advantage, drawing emphasis on the remarkable synergies Disney created across its various businesses. This paper then addresses the contributions of CEO Michael Eisner, credited with restoring Disney to greatness in the mideighties. Finally, this paper evaluates Disney’s growth strategy over the last decade.†¦show more content†¦He also correctly predicted that television would be an important medium, and introduced the highly popular â€Å"Mickey Mouse Club† in 1955. Finally, Disney correctly bet big on entering theme parks with Disneyland in 1955. Imperfect Mobility and Co-specialization Disney’s strong legal protection makes it nearly impossible for competitors to copy or imitate Disney’s chara cters. In addition, the parts comprising the Disney whole would be of less valuable to a poacher than they are to Disney. This is because, for Disney, the sum of the parts is greater than the whole. In a word, synergy. Even if a competitor succeeded in hiring away key talent, for example, the competitor would still lack the tradition, culture, and complementary assets that make up Disney. Synergy Disney has mastered the art of the cross-sell. It has done so by leveraging its characters and carefully controlling its image, driving toward a unified, highly valued customer experience. An example best illustrates this. Consider a typical multi-day family trip to Disney World. A family books lodging months in advance at a hotel inside the park. It does so because it knows that the hotel has the best location, is highly demanded, and will provide good hospitality. Being lodged inside the park, the family eats at Disney-owned restaurants and perhaps buys Disney merchandise. All the while t he family willingShow MoreRelatedDisney Analysis1383 Words   |  6 PagesTheme parks will not grow if they don t diversify their resources. The Walt Disney Corporation is a nation wide multi-varied entertainment company which is a household name to millions of people throughout North America. Michael Eisner who is Disney s chairman and chief executive officer knows that his company will have to diversify in order to meet his targeted growth rate of 20%. Eisner wants to follow one of Walt Disney s famous quotes which is We cannot hit a homerun with the bases loaded everyRead MoreAnalysis Of Disney s Disney 1907 Words   |  8 PagesResearch Paper: Disney Sami Danielson Hour: 3 â€Å"Between 1931 and 1968, Walt Disney won 32 Academy Awards and still holds the record for the most individual Academy Awards won.† (Walt Disney(1901-1966) ,2013 para. 25) Walt Disney has made an incredible amount of fantastic movies, music and characters that we will always remember. But what were the impacts of these to society? How does Disney affect children, adults and the LGBT community all around the world? Over the years, Walt Disney has changedRead MoreAnalysis Of Walt Disney s Disney 1575 Words   |  7 PagesWalt Disney Thesis: Many of us enjoy Disney movies and theme parks, but not many of us know the story and life of Walt Disney himself. I.Early Life Birth Dec. 5, 1901, Chicago, Illinois Fourth Child Childhood 1. Loved drawing animals 2. Had Siblings 3. Moved Often C. Teenagehood School 2. World War I Red Cross Ambulance Corps II. Career Education Apprentice Cartoon Classes Jobs Paper Boy Film Ad Company Laugh-O-Gram Films, Inc. StudioRead MoreAnalysis Of Disney s Disney Essay1605 Words   |  7 PagesPART A Q.1 Disney theme park is world most recognized place to visit in the world as big brand. Hong Kong Disneyland is globally known in the world and has grown rapidly. This theme park is mostly Chinese market oriented as much Chinese entertainment and media spending in this business to grow their market in Asia. The first Disneyland was opened in July 17, 1955 in Los Angeles and the most recent in 2005 in Hong Kong. The issue rise when Tokyo Disneyland was launched in Japan as they bring downRead MoreExternal Analysis Of Disney Environment Analysis922 Words   |  4 PagesExternal Analysis Globalization is forcing all companies, large and small, to focus on a larger competitive landscape. For many companies hypercompetition arises and they are left with stunted growth while competing with other businesses across the globe. Fortunately, Disney has constructed one of the world’s most recognizable and beloved brands in the entire world. To understand the external environment in which Disney competes, we must first discern which market we wish to analyze. Disney owns aRead MoreDisney Swot Analysis1380 Words   |  6 PagesSWOT Analysis One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide. SWOT ANALYSIS Weaknesses - Limit target public; - High Costs of operation; - No guarantee of success; Strengths - Strong brand and image; - High Quality products andRead MoreAnalysis Of Disney s Disney 1748 Words   |  7 Pages Portfolio Project: Disney Gregory John Pico AMU Disney in other Countries Each country has differences with how their culture plays a factor on how they do business. Rather it is by certain topics being discussed or a certain way people greet one another. When examining the cultural charts of both France and China on http://geert-hofstede.com , a U.S. manager can get an idea on how their behavior may need to be modified when communicating with associates from France or China. For exampleRead MoreSwot Analysis Of Disney s Disney 927 Words   |  4 Pages SWOT Analysis Strengths: Disney is one of the most prestigious and well-known companies in the world. Disney is also known to be the third largest media corporation internationally as of June 2015, according to Nordic Information Centre for Media and Communication Research (Appendix 1). Disney is known to have strengths with content integration, cash surplus, characters and character trademarks, values with the use of synergy, having a very strong brand image and reputation, diversification ofRead MoreAnalysis Of Walt Disney s Disney Essay1217 Words   |  5 PagesThe Disney is huge animation company and their films are an enormous part of the entertainment industry in the whole world. They influence all kinds of people, from children to adults. Also, Disney was created over 90 years ago, and till this very day its most entertaining animation company. Throughout period of time, they have played a tremendous role in how society displays gender roles. As Janet Wasko explains: â€Å"Disney provides an oppo rtunity to analyse an entire popular cultural phenomenon fromRead MoreAnalysis Of Walt Disney s Magical Disney 1414 Words   |  6 Pagesâ€Å"Magical Disney† Can there be a world without Walt Disney? The answer is no, because he has transformed the way of the television and theme park industry that consists in our world today. Walt also brought great teachings and inspirations such as the ability to dream. Walt said,† If you can dream it you can do it. Walt Disney is a wonderful and patriotic man who had a wonderful and happy life doing what he loves, making other s dreams come true. First who is Walt Disney and how did